Here's a thought experiment: Imagine you've built a product. It's great in all the right ways. It solves real problems. It's high quality. It's priced perfectly. It scales with ease. And, it so happens, the product has no UI. No experience to manage, no layouts to think through, no color schemes to worry about. It's entirely an API serving as the backbone to many end-customers. Without a user interface, what do your consumers and customers know about you? How do you build trust, loyalty? How do you build your brand? Let's pretend it's the 90s again. Surfing the World Wide Web means starting with any number of search engines. You're building a new approach for indexing pages. You tell your friends about it and are met with "Sounds cool, but does the world really need another search engine?" And so you decide, rather than purchase that Googol domain you've been considering, you'll instead use your engine to power the more established ...