PSA: Stop (just) posting on LinkedIn. LinkedIn is a great way of building an audience, a network, professional connections. And it's a path for establishing yourself a thought leader. BUT: as with most social networks, the relevancy algorithm is dominated by a timestamp. That's great when you're talking about short-lived topics but not when you're making macro observations, discussing careers, strategies, growth, trends. That astute observation you made 3 weeks ago is no less astute today. But yet social networks will deem it less relevant. The post you made 5 years ago? It will never appear in an anyone's feed (even if there's a sudden spike in interest in the very same topic). If you're creating content, then you should own and manage your content. It will have a far broader reach than you can ever predict, and it will give you insights into what people are looking for beyond LinkedIn. Case in point: a blog post I wrote 20 years ago about MySpace of a...