Showing posts from March, 2021

Logos Changing

It's interesting to seeing a logo change over 15+ years. In 2005, on my summer break from college, I worked with my older brother building a bunch of software and websites. Ambitious ideas, fun games, cool websites. One project was "Novin HPA" - a crazy idea he had back ~2003 that eventually became a tech buzzword:  #RPA . In 2010 his  hustle  lead to that idea becoming a company, funded through private investment. He hired me full time, and the logo became official. Fast forward to 2015, and we'd been acquired - twice. The logo took on a new form, and represented a lot of hard work, late nights, and some truly amazing forever-friends. After I left HPA in 2020 the logo underwent it's first evolution without me or my brother. Seeing it reminded me of the original one we made 15 years prior. A logo's evolution isn't just a marketing gimmick. Behind the changes are the many many stories representing the progression, growth, the people who have came and gone,


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