Logos Changing
It's interesting to seeing a logo change over 15+ years.
In 2005, on my summer break from college, I worked with my older brother building a bunch of software and websites. Ambitious ideas, fun games, cool websites.
One project was "Novin HPA" - a crazy idea he had back ~2003 that eventually became a tech buzzword: #RPA.
In 2010 his hustle lead to that idea becoming a company, funded through private investment. He hired me full time, and the logo became official.
Fast forward to 2015, and we'd been acquired - twice. The logo took on a new form, and represented a lot of hard work, late nights, and some truly amazing forever-friends.
After I left HPA in 2020 the logo underwent it's first evolution without me or my brother. Seeing it reminded me of the original one we made 15 years prior.
A logo's evolution isn't just a marketing gimmick. Behind the changes are the many many stories representing the progression, growth, the people who have came and gone, and sometimes those we lost along the away.
If a picture tells a thousand words, a logo tells a million.
One project was "Novin HPA" - a crazy idea he had back ~2003 that eventually became a tech buzzword: #RPA.
In 2010 his hustle lead to that idea becoming a company, funded through private investment. He hired me full time, and the logo became official.
Fast forward to 2015, and we'd been acquired - twice. The logo took on a new form, and represented a lot of hard work, late nights, and some truly amazing forever-friends.
After I left HPA in 2020 the logo underwent it's first evolution without me or my brother. Seeing it reminded me of the original one we made 15 years prior.
A logo's evolution isn't just a marketing gimmick. Behind the changes are the many many stories representing the progression, growth, the people who have came and gone, and sometimes those we lost along the away.
If a picture tells a thousand words, a logo tells a million.
