Logos Changing

It's interesting to seeing a logo change over 15+ years. In 2005, on my summer break from college, I worked with my older brother building a bunch of software and websites. Ambitious ideas, fun games, cool websites.

One project was "Novin HPA" - a crazy idea he had back ~2003 that eventually became a tech buzzword: #RPA.



In 2010 his hustle lead to that idea becoming a company, funded through private investment. He hired me full time, and the logo became official.


Fast forward to 2015, and we'd been acquired - twice. The logo took on a new form, and represented a lot of hard work, late nights, and some truly amazing forever-friends.



After I left HPA in 2020 the logo underwent it's first evolution without me or my brother. Seeing it reminded me of the original one we made 15 years prior.

A logo's evolution isn't just a marketing gimmick. Behind the changes are the many many stories representing the progression, growth, the people who have came and gone, and sometimes those we lost along the away.

If a picture tells a thousand words, a logo tells a million.

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