"Your app makes me fat" - by Kathy Sierra is one of my favorite articles. Sometime mid-2023 her site, Serious Pony, went down and the article is no longer available. I was able to retrieve it on the Wayback Machine , but since I reference it often I wanted to also preserve it here. All the brilliant credit goes to Kathy - you can support her by checking out her book: Badass: Making Users Awesome Your app makes me fat By Kathy Sierra Originally published: July 24, 2013 In 1999, Professor Baba Shiv (currently at Stanford) and his co-author Alex Fedorikhin did a simple experiment on 165 grad students.They asked half to memorize a seven-digit number and the other half to memorize a two-digit number. After completing the memorization task, participants were told the experiment was over, and then offered a snack choice of either chocolate cake or a fruit bowl. The participants who memorized the seven-digit number were nearly 50% more likely than the other group to choose c...