Product Endorsements from ...Before?... the Grave

Tom Hanks talking about the ad that uses AI&Deep Fake technology to use his likeness in order to promote some dental plan reminds me of 15 years ago when the One Laptop per Child organization used John Lennon's likeness to promote their mission.

I wrote about it back then - pointing out the problems of someone's likeness being used without their consent (in Lennon's case, Yoko Ono gave her approval) not thinking there'd come a time when living people would have to contend with the same issue.

While I don't think anyone's likeness should be used without the explicit consent of the person (even their estate requiring explicitly approval) maybe (hopefully) the silver lining good news here is celebrity endorsements will become so diluted with fakery that they'll no longer be meaningful.


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