Jam on Toast

6 years ago I went for brunch at a small cafe in Cambridge, MA. I took a picture of the jam & toast I was served. It's hard to get jam & toast wrong but as simple as it can be, it can still be taken to new heights. The right bread, the right fruit. This was a memorable encounter. 

People will forget the texture of the toast, they'll forget the sweetness of the jam, but people will never forget how jam & toast makes them feel.

I'm sure there's a lesson in here somewhere - maybe about the work we deliver, the infinite possibility for improvement... or maybe it's just as simple as making sure you always make time to enjoy some jam on toast.

Trust me on the last one - you'll thank yourself (and me) in 6 years.

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